Psychologists have found that people make decisions within 90 seconds of their first impression of a
product and that color alone makes up 90% of the information that drives the decision. These findings
could help explain the effectiveness of wall murals in marketing:
- In a research study by the Outdoor Advertising Association of America (OAAA), 64% of consumers said that outdoor murals made them more likely to visit a business or area.
- 82% of businesses with murals have seen a positive impact on brand recognition.
- Murals have been found to attract 42% more attention than traditional billboards.
Of course, not all physical environments can accommodate a mural. However, whether indoors or out, the sheer size and color saturation of murals allow marketers to do things that ordinary signs do not. These large-scale artworks are not just decorations; they are transformative tools that can redefine a space’s purpose, mood and identity.
This blog will explore how custom wall murals can harness the power of visual storytelling to communicate your message on a larger, more colorful scale.
Incorporating Wall Murals 8 Ways
1: Create an Immersive Experience
Murals can turn nearly any blank wall or bland room into an immersive experience, whether it’s creating a tropical paradise for a day spa customer or adding a colorful visual diversion to a bustling cityscape.
2: Build Brand Identity
Murals allow for big, bold statements of brand identity with logos, signature colors and value proposition ethos.
3: Generate Social Media Buzz
A visually striking wall mural — or one incorporating a timely cultural message — can become a social media landmark, encouraging visitors to take photos and share them online.
4: Facilitate Wayfinding
In large facilities, murals can serve as an eye-catching form of directional signage, leading visitors through the space with visual cues and storytelling.
5: Celebrate Community
Wall murals can be used to embrace local culture or history, breaking down the “walls” that may exist between a business and the community it serves.
6: Collaborate Artistically
Engaging local artists to create a mural fosters a deeper community relationship while also helping to support the arts.
7: Educate Organically
Murals can be both decorative and informative, helping to illustrate complex concepts or lengthy timelines that are hard to grasp on a printed page.
8: Provide Comfort
In healthcare settings, calming murals incorporating chromotherapy theories can provide visual comfort to patients and visitors while reducing stress.
Custom Graphics for Walls, Buildings and Vehicles
Taylor creates a wide variety of custom signs and graphics for retailers, hospitals, corporate environments, educational institutions and more. Whether intended for permanent, semi-permanent or temporary installation, we offer the materials science and wide-format printing expertise to tell your brand story in a big way:
- 2D and 3D art
- Backlit displays
- Billboards, murals and building graphics
- Custom structures
- Vehicle wraps, decals and magnets
- Wall panels and frames
- Wallpaper
- Window graphics and branding
See how murals and other types of large-format signage can help build deeper connections with your brand. Contact your Taylor representative to learn more.
