RFID is a hot topic across the retail, logistics and consumer packaged goods (CPG) industries and Walmart is one of the reasons why. Starting in 2020, Walmart began requiring its suppliers to add RFID tags to certain types of merchandise to enable more sophisticated inventory management practices. The so-called Walmart RFID Mandate has since expanded to include additional product categories.
Countless suppliers have had to adapt their packaging and labeling practices to meet the Walmart RFID Mandate. While no doubt challenging, those suppliers are also reaping the many rewards of RFID packaging and RFID labeling in their own business operations.
This blog will explore RFID technology, the Walmart RFID Mandate, and the advantages of RFID for retailers and manufacturers alike.
RFID stands for “radio frequency identification.” In simple terms, RFID technology uses tiny microchips to store and communicate information that is then transmitted to reader devices. There are essentially three components to RFID technology.
Embedded chips and antennas that store and transmit data.
Devices that capture the information transmitted by the RFID tags.
Platforms that manage and analyze the RFID data, turning it into actionable business insights.
RFID chips and antennas are commonly embedded in labels that are then applied to consumer products. These RFID product labels, also known as RFID tags, make it possible to track and monitor the movement of items throughout the supply chain. Generally speaking, RFID label manufacturers construct labels containing these seven layers.
The top layer is the visible surface of the RFID label, often containing printed information, branding or other relevant details.
The next layer adheres the face material to the RFID inlay.
The core technology of any RFID label, the RFID inlay contains an RFID chip and antenna, allowing communication with RFID readers.
Another adhesive layer affixes the RFID inlay to the RFID carrier material.
This substrate or backing is designed to support and protect the RFID inlay.
An adhesive bonds the RFID carrier material to the label liner, ensuring the label's stability and integrity during manufacturing and application.
The bottom layer, typically a release liner, serves as a protective layer during the manufacturing and handling of the RFID label until it can be applied to the finished product.
RFID packaging is essentially synonymous with RFID labeling. Whether it’s flexible packaging, a folding paperboard carton or some other packaging format, RFID labels can be applied or RFID tags embedded to create RFID-enabled packaging.
In 2020, Walmart began to require its apparel suppliers to apply RFID labels to items. The mandate soon expanded to include electronics, toys and various types of home goods in 2022. In 2023 and 2024, the mandate grew to include everything from sporting goods to automotive supplies. Most other categories of merchandise found in a Walmart store now fall within the mandate as of 2025.
The implication for suppliers is clear. No RFID label? Your product can no longer be sold in a Walmart store. This mandate has helped accelerate widespread use of RFID tags in retail and among manufacturers.
From the vantage point of a retailer such as Walmart, RFID tags are most definitely worth the effort. Here are four key benefits for retailers of using RFID labels.
It’s important to note that the suppliers and manufacturers who must meet the Walmart RFID Mandate also benefit greatly from the use of RFID labels.
While not primarily intended to serve as anti-theft devices, RFID labels and packaging do play a role there as well. Because they make it possible to track inventory at the item level, RFID labels can be used to detect if an item being returned to the retailer was actually purchased, thus preventing return fraud. They are also a powerful deterrent to the counterfeiting of high-value consumer items.
Taylor is one of the leading providers of custom label printing solutions in North America. Our capabilities include RFID packaging and labels of nearly all types.
Taylor’s knowledge of radio frequency identification technology allows us to consult with you on the many options available including:
If you’re a manufacturer exploring RFID labeling solutions, contact your Taylor representative today. We welcome the opportunity to discuss your project with you.