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BHG Financial: Direct Mail Creative Invigorates Results

Case Study

Discover how Taylor’s bold direct mail approach helped BHG Financial boost response rates and redefine program success.

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BHG Financial sought a new creative approach to elevate response rates and sell more loans. Although a well-established program was in place, the team wanted to see what was possible with fresh creative.

Taylor designed a big, bold look for the campaign and supported testing of the new creative. This redefined program success and set the stage for a long-term partnership. 

  • Response rates jumped 25%+
  • Benchmarks climbed 66%

Taylor revolutionized the way BHG does direct mail.

Hari' Lymon
Vice President, Direct Mail, BHG Financial
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