BHG Money sought a new creative approach to elevate response rates and sell more loans. Although a well-established program was in place, the team wanted to see what was possible with fresh creative.
Taylor designed a big, bold look for the campaign and supported testing of the new creative. This redefined program success and set the stage for a long-term partnership.
- Response rates jumped 25%+
- Benchmarks climbed 66%
Taylor revolutionized the way BHG does direct mail.
Hari' Lymon
Vice President, Direct Mail, BHG Money