Challenge
Life Time, a company devoted to promoting healthy lifestyles nationwide, wanted to add an element of separation to its many athletic centers. They envisioned a type of room divider that would put members at ease during a strenuous workout while also promoting the company’s brand. Acrylic was the natural choice of material but Life Time was in search of a more environmentally sustainable alternative.
Solution
Our team recommended the use of Recrylic® panels instead of virgin acrylic. The world’s only line of certified recycled acrylic sheets, Recrylic minimizes CO2 emissions and carbon footprint when used instead of traditional acrylic products.
Branding was applied to Life Time’s Recrylic panels via translucent printed vinyl. The finished design is eligible to include the Recycled Content Certification (RCC) logo, reinforcing Life Time’s commitment to sustainable sourcing in the design of its athletic centers.
Results
The use of Recrylic made a positive impact on the environment — and strengthened the brand among club members.
