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Lane Bryant: Helping to Influence the Influencers

Case Study

Taylor helped Lane Bryant celebrate 120 years with custom packaging that sparked influencer excitement and unboxing buzz nationwide.

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Clothing retailer Lane Bryant was celebrating 120 years of fashion leadership and wanted a special packaging solution to commemorate the milestone.

Taylor created a custom folding carton for Lane Bryant to use in its #GiftedbyLaneBryant campaign. Fashion influencers nationwide received outfits curated by Lane Bryant’s stylists — creating an unboxing buzz across social media.

Watch a key influencer unbox her gift from Lane Bryant!

We love how the boxes turned out and are excited to have Taylor running this campaign for us.

Bill Branson
Manager of Print Production, Lane Bryant
1000009632-2-2
LB Box
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