Omnichannel Communications

The biggest difference between the two is the focus. While multichannel marketing does employ some of the same tactics as omnichannel, its main goal is driving your brand to the customer with a common message through individual channels. However, there is often no connection between them.

• For instance, you might advertise a sale in a blog, social post and in an email. So the customer will see the offer in these channels, but they are very much in their own separate lanes.

Omnichannel marketing focuses on the customer, instead driving them toward your brand by unifying your channels of communication to guide them on their buyer journey.

• An example of this would be advertising a sale on social media, then having the customer be directed to your website where they are offered a promo code and then asked to opt in for email updates from your company based on their purchases.

The interconnectedness of the channels is the key, and sets you up to keep the conversation going with personalized communications and deliver messages based on the customer’s preferred channel. This approach gives your digital and physical spaces a cohesive image and voice, resulting in a seamless experience for customers whenever and however they interact with your brand.

Taylor’s holistic approach provides you with the creative services, personalization technology and omnichannel tools you need to maximize your campaign ROI. From direct mail and email marketing to SMS text and social media platforms, we will provide a throughline that delivers a seamless experience to your customers. Our aim is to guarantee they enjoy consistent messaging and the same level of interaction with your brand regardless of which channel they prefer to engage in, as well as hyper-personalization that lets you connect with customers based on where they are in their shopping journey and, more importantly, in their lives overall.

The beauty of it is that you can use data you already have. When you're working with an omnichannel strategy, you can collect customer data from several different areas: social media, mailing lists, point-of-sale systems, loyalty programs and more. This data lets you analyze your customers’ actions and interests, and can be used to inform your marketing campaigns. Analyzing omnichannel data also allows you to identify and focus on the most profitable communication channels.

Absolutely not. For more than 30 years, we have been a trusted digital marketing analytics consultant to top brands around the world. We operate with strict confidentiality and only use the information that you opt in with. And once the consultation and/or campaign is finished, we will not retain or share any of the data utilized in the process.

Taylor’s Marketing Advantage Program is a systematic approach to leveraging valuable data for effective marketing outreach. It combines access to new shopping intelligence — including your competitors’ shopper data — with turnkey tools to enable hyper-targeted communications that turn shoppers into customers.

Our Marketing Advantage Program provides access to your most active shoppers as well as those of your competitors. Leverage this competitive intelligence to engage them with timely, omnichannel communications and special offers from your brand.

• Active Shopper Advantage (ASA)
  Reach and convert shoppers actively seeking your or your competitors’ products and services online.

• New Customer Acquisition (NCA)
  Reach ideal prospects with tactics such as geotargeting, purchasing triggers, demographics and analytics.

• Customer Cross-Sell Advantage (CXA)
  Predict the product your customer is most likely to purchase next.

• Customer Win-Back Advantage (CWA)
  Boost your engagement with dormant customers and give your business the growth you need.

There are hundreds, if not thousands, of providers offering secure document programs. What do they all have in common? Many of the technologies they use were developed and perfected by Taylor. We continue to be a leader in fraud prevention and secure document production, using our expertise to support clients and eliminate fraud risk. Our mission is to offer best-in-class protection to customers, employers and employees. Our facility and data security standards are unwavering and we regularly test our business continuity plan. You can rest assured that your customer information is as safe with us as it is with your company.

Yes. When you partner with Taylor, you’ll have full access to our mpwrgrowth marketing platform. Through one single integration, you’ll be able to view and track your omnichannel campaigns in real time. Our dashboard will highlight the performance of your direct mail, email and digital ad efforts.

Getting even more granular, you’ll be provided with attribution statistics and so you can determine which areas are experiencing the best ROI and conversion rates. We also highlight the total number of prospects targeted for a given campaign, the channels used to reach them and even the data sources used to identify them.