Lenticular Printing

Expand your printed products beyond a flat surface.

Engage customers with memorable imagery with more depth and more motion. Showcase your products and services by displaying them on a whole new level with custom lenticular printing.

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Taylor is a leader in lenticular printing. Our innovative lenticular technology is used by
the most recognizable brands across a variety of industries.

Lenticular Imaging for Printed Products

Have you ever seen a 3D sign or poster? A piece of mail or advertising where the image moved or changed altogether depending on the angle you held it? Or a custom 3D cup?

You were looking at a piece of lenticular print. Lenticular printing is a printing technique that gives you the ability to bring static images to life.

What is Lenticular Printing?

Lenticular printing technology lets you create printed pieces and products that give the viewer the sense of depth, motion or total change when viewed from different angles.

With visual effects ranging from zooms and morphs to animation and 3D, Lenticular print makes still images move, gives flat images depth and can change one image to another while the viewer is holding it.

Taylor has more than 25 years of experience with lenticular printing technology.

Lenticular printing is an imaging process unlike any other. It requires expertise every step of the way to achieve the desired results.

Design Insights

Our in-house lenticular design experts know how to produce the dynamic 3D effects you need to engage customers.

Technical Expertise

Taylor’s decades of experience in lenticular printing means you have
access to the latest lenticular lens technology and printing processes.

Digital Proofing

Our lenticular imaging includes digital halftone proofs that give you the
most accurate prototypes in the industry.

Why You Should Use Lenticular Printing

So, why go to the trouble to print with lenticular? Lenticular printing allows you to transform your print pieces. It turns something flat and motionless into something vibrant and alive.

Studies have shown that by expanding the viewing plane beyond a flat surface, lenticular captures attention unlike any other print solution. It greatly increases engagement and is more memorable than standard print.

Collectability

Use limited-time promotional offers to command a higher price and drive repeat purchases.

Customer Experience

Give consumers more tactile and interactive experiences with your brand marketing.

Brand Awareness

Showcase your brand in a unique and memorable way by bringing static images to life.

Brand Affinity

Create high-quality branded products that customers can use and reuse regularly.

Make memorable campaigns with lenticular marketing and advertising.

For agencies that want to offer their clients printed products that will set them apart from the competition,
lenticular printing and imaging is the answer.

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Lenticular Cups

You’ve seen them at movie theaters, sporting events and many other venues. Lenticular cups and drinkware increase brand retention and give customers a promotional product they can take with them and repeatedly use.

Taylor uses a patented process to create lenticular plastic drinkware, including 3D lenticular cups and other custom beverage products.

Our combination of full-color lenticular printing effects and advanced molding capabilities produce distinctive and durable lenticular cups for a wide range of markets.

Casinos
Promotional giveaways
Concerts and music festivals
Retail stores
Convenience stores
Restaurants
Gift-with-purchase campaigns
Sporting events
Movie premiers
Theme and amusement parks
Museums

Lenticular Postcards

Lenticular postcard printing increases brand recognition and raises engagement when incorporated into direct mail.

Taylor prints and mails more than two billion printed pieces each year, many of them featuring custom lenticular postcard printing.

Using our lenticular technology can maximize your direct mail campaign ROI by driving higher levels of recipient engagement and response across a broad range of mail pieces.

Branding campaigns
Real estate listings
Fundraising efforts
Restaurant promotions
Medical offices
Retail offices
New location announcements
School open houses
Political mail
Travel agencies
Product and service launches

Lenticular Posters

Custom lenticular posters expand the viewing plane in public spaces with depth and movement and will make customers stop and look twice.

Large-scale lenticular signs and graphics need to be viewed from multiple angles, so viewers inherently spend more time looking at them, leading to more brand recognition and recall.

Taylor’s large-format signage printing expertise extends to lenticular poster printing, lenticular photo printing and lenticular wall displays that can be used in numerous locations and settings.

Amusement parks
Theatrical standees
Mall advertising
Trade show displays
Movie posters
Transit shelters
Museums
Window displays
Point-of-purchase signage
Zoos
Retail product launches

Custom Lenticular Printing

Lenticular print has many marketing applications across a wide range of
product types. Custom lenticular printing gives you the opportunity to leave
flat images behind and reach customers with 3D and motion effects
that generate second and third looks.

Lenticular printing services can be applied to a large variety of printed
marketing products, including direct mail, signage and other marketing
materials in any advertising space or communication channel your
organization uses.

Lenticular Direct Mail

Your direct mail program is a great way to showcase lenticular printing. Ensure your message stands out in the mailbox and captures attention with the eye-catching motion of lenticular print.

Consumers are three times more likely to keep a piece of lenticular direct mail than a postcard with similar non-lenticular artwork.

Lenticular Packaging

Packaging can feature any lenticular concept that their signage and mail counterparts can. Adding effects such as 3D, zoom, morph, animation and more to your packaging will make your products stand out on the shelf.

Lenticular Signage

Lenticular print gives customers and visitors a new view each time they see your signage. The use of lenticular effects transform and enhance signs and graphics solutions across the board.

In-store signage
Point-of-purchase
Window displays
Theatrical standees
Movie posters
Trade show displays

Lenticular Corporate Print

Lenticular printing can also be used for corporate ID and branding. A business card featuring lenticular effects is sure to be remembered. An organization with lenticular posters, signage and artwork will be attractive to possible business partners and customers.

Lenticular Promotional Products

Consumers are more likely to keep promotional products for a longer time when they are visually interesting. Improve brand recognition and message retention with customizable products your customers can take home with them.

Lenticular Cards

Any type of card you can think of can be made lenticular. Make your logo pop and your designs dance with the many effects of lenticular print to ensure customers remember your brand.

Gift cards
Trading cards
Business cards
Promotional cards

The Lenticular Printing Process

Lenticular printing lets you create printed images that give the viewer the sense of depth, motion or total change when viewed from different angles.

The process uses a specialized flat, clear plastic with a lens embossed on one side to produce two or more different images from a single printed sheet.

Step 1: Start with Two (or more) Images

Lenticular printing starts with two or more high-quality images or graphics. Getting these ready for the lenticular process is known as interlacing. An interlaced image is made up of repeating slices of different images.

Step 2: Interlaced Images and Lenticular Lenses

The interlaced image is then ready to be placed in register to the lenticular lens. A lenticular lens consists of convex lenses arranged in repeating rows. These rows make up ridges and grooves that are known as lenticules, which refract light in different directions.

Step 3: The Lenticular Effect

When viewed from different angles, this refraction of light creates the visual effect you’ve chosen for your printed piece. For 3D, the images are multiple views of one scene. For an animated or multi-image sequence, the images consist of several frames.

How You Can Use Lenticular Printing

Looking for a way to increase brand recall and engagement with your printed products?
Check out the products that you can produce with lenticular printing and imaging.

View Our Lenticular Catalog

Lenticular Effects

One of the most impressive aspects of lenticular print is the range of effects
it allows you to use for your printed products. Taylor has the technology to
produce a variety of lenticular effects that can upgrade any printed item.

3D

3D lenticular printing is the layering of images or art under a lenticular lens, producing the illusion of depth on a flat surface.

Flip

Lenticular flips combine up to three separate images in one printed piece, allowing them to be seen independently when viewed at different angles.

Morph

Lenticular morphing technology gradually changes one image or element into another. Any images can be morphed, but morphing works best when the images are similar.

Zoom

On a lenticular zoom, images, logos and text change position and transition in size or position as the viewing angle shifts.

Animation

Lenticular animation, also known as full-motion or multi-phase video, effectively allows you to play a short movie on a printed piece.

Combination

Lenticular combination printing gives you the ability to use two types of effects on the same piece. For example, flips can be added to 3D effects, morphs, zooms and animations.