The Current State of Direct Mail

Discover why direct mail marketing remains vital in 2024. Taylor’s study reveals key insights from 220 marketing pros across various industries.

Research

November 13, 2024

Get the Research

Direct Mail Industry Insights

Taylor's 2024 research highlights that direct mail remains a crucial and effective marketing channel for various industries. Insights gathered from a survey of 220 marketing professionals underscore the widespread adoption of direct mail, with sectors like retail, manufacturing, finance, and healthcare showing significant engagement.

Explore the research for detailed insights that can shape and elevate your brand's direct mail strategy.

Industry-Wide Adoption

Direct mail is a trusted marketing channel across retail, finance, healthcare, and manufacturing, used by both large enterprises and smaller firms alike.

Frequency & Reach

87% of businesses surveyed run direct mail campaigns quarterly or more frequently, leveraging various formats like brochures, postcards, and self-mailers for high impact.

Key Decision Factors

Competitive pricing, product quality, and fast delivery lead the criteria when choosing a direct mail provider, supporting well-targeted, effective campaigns.

Subscribe to Taylor’s Blog